Main Street Marketing

Unique Marketing Programs

light bulbMain Street Marketing is a full-service marketing and consulting firm that provides high-level, quality marketing and sales programs to community banks. We help clients:

  • Differentiate themselves from bank competition by helping them create a unique position
  • Strategize and execute advertising and sales campaigns to achieve annual goals
  • Create new and better custom communication channels
  • Develop one-of-a-kind sales processes and training programs to fit their bank’s culture
  • Track and analyze results

MSM was started in 2002 by Sharon Litherland-Lovejoy, a former bank marketing director who has built her consulting business with the community bank in mind. Headquartered in Avon, Indiana, just outside of Indianapolis, MSM has worked with numerous banks throughout the Midwest and South.

Our Agency Services Include:

  • Total outsourced agency retainer services
  • Campaign development – Deposits and loans, grand openings, new product launches, trust and investment services, business banking services.
  • Collateral development and production
  • Logo and identity upgrades –MSM’s award-winning graphic experts have designed over 500 identities including logo, taglines, color palettes, stationary and business cards - compiled in a style guide to help more professionally represent the bank.
  • Mystery shopping –MSM customizes mystery shopping tools, shopping techniques and reports to fit your needs.
  • Trust marketing programs
  • Turnkey e-mail newsletters - MSM can write, design and deliver cost-effective e-newsletters or provide you with the e-mail software and training so you can do it yourself.
  • E-mail onboarding, cross-sell and customer service surveys through our cutting-edge program called Direct Connect.
  • Branch merchandising review and update - MSM reviews your current branch layout, customer traffic flow pattern, point-of-sale placement and interior design, and makes recommendations on changes based on the desired customer experience.
  • Relationship Reward program

Power of 4 Product Packaging

Main Street Marketing's exclusive Power of 4 Product Packaging process is designed to help a bank's new account representatives cross-sell the "core four" products at that very critical first account opening.

  • This custom process begins with mystery shops and a complete review of the bank and its competitors to determine advantages, weaknesses, and its current sales culture.
  • From these results and management's input, custom product packages are developed.
  • Next, marketing tools are developed, giving the staff a solid process and tracking system that will allow them to talk more confidently about products and services and provide a higher level of customer service during a new customer's very impressionable first 90 days with the bank.
  • Finally, the Power of 4 process and materials are taught to the bank's staff during MSM's exclusive one-day Winning Team New Account Training.

This exclusive training class includes:

  • An introduction to the Power of 4 concept and its importance in retaining customers
  • A step-by-step guide through the Customer Interaction Process:
    • Establishing rapport
    • Asking the right questions
    • Making recommendations
    • Overcoming objections
    • Asking for the business and planning follow-up
  • An introduction to customer life cycle selling
  • An introduction to the sales tools they'll be using during the customer interaction process
  • Role plays and other fun exercises that allow staff to practice using these new procedures

MSM’s Brand for Tomorrow®

Main Street Marketing’s brand development process helps banks gain market share and sustain a memorable and lasting impression among customers and the general public.

Main Street Marketing’s process includes:

  • Market research to find opportunities for differentiation.
  • Development of a brand position combining strong graphics with targeted brand behaviors to deliver a consistent brand message.
  • An energized employee kick-off that teaches staff their role in delivering the brand.

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Sample Work

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